International Rose Perfume Exhibition in Morocco

About

Under the High Patronage of His Majesty King Mohammed VI and in honor of the 58th edition of International Rose Perfume Exhibition, the city of Kelaa M’Gouna, located in the province of Tinghir, is preparing to host the exhibition from 26 to 29 April 2023. This year, the event will revolve around the theme “The Green Generation Strategy: The series of scented roses, a lever for local development”.

This fair is the second oldest festival in Morocco, it is an annual event that celebrates the rose perfume, an emblematic flower of Kelaa M’Gouna, and which has stimulated the local economy by highlighting the resources of the region. During the four days, various activities will take place, such as scientific seminars and round tables led by professionals, researchers and academics, who will discuss different perspectives on the development of the rose sector. Cultural and artistic activities will also be organized to highlight the cultural heritage and natural, agricultural and tourist resources of the region, thus contributing to promoting the local products, including the rose sector, while mobilizing human and material resources.

The event aims to highlight the potential of the region, strengthen the role of actors in the rose sector, market the products of small producers and promote exchanges and partnerships between stakeholders.